The Future of Business: Comparing Digital Franchising to Traditional Physical Products Models
The Future of Business: Comparing Digital Franchising to Traditional Physical Products Models Franchising has been a popular and effective model for business expansion for decades, with both large corporations and aspiring entrepreneurs finding success in this space. However, the landscape of franchising has evolved in recent years, especially with the rise of digital businesses. One of the most innovative models is digital franchising, which allows individuals and businesses to run franchises remotely with minimal upfront costs. This article explores digital franchising, particularly in relation to platforms like TikTok Shop, and compares it to traditional physical product models through the lens of some of the world’s most well-known physical retailers: Walmart, McDonald's, Canadian Tire, and Home Depot. What is Digital Franchising? Digital franchising is a business model where an individual or company buys the rights to use an established brand and its associated systems, b...